The big picture: Grammy-winning rapper Kendrick Lamar will headline the Super Bowl LIX Halftime Show in New Orleans on February 9, 2025. The NFL, Roc Nation, and Apple Music’s announcement on Sunday marks a significant moment for both Lamar and hip-hop as the genre continues to dominate the music scene.

Why it matters: Lamar is known for his deep cultural impact and artistic innovation, making him a powerful choice for the NFL’s biggest stage. Having previously performed alongside Dr. Dre, Snoop Dogg, and others at the 2022 Super Bowl, this will be Lamar’s first time as the lead performer. His halftime show is expected to bring a high level of cultural significance and energy to an audience of millions.

What they’re saying:

• “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why,” Lamar said.
• Roc Nation founder Jay-Z, whose company is co-producing the event, described Lamar as a “once-in-a-generation artist,” noting his global influence and ability to shape culture.

Driving the news: Lamar’s announcement comes as his career ascends. The rapper, who has 17 Grammy wins and a Pulitzer Prize for his 2017 album DAMN., has had major success with his latest album, Mr. Morale & The Big Steppers. His recent Billboard No. 1 hit “Like That,” a collaboration with Future and Metro Boomin, solidified his place at the top of the charts this year.

What’s next: Roc Nation and Emmy-winning producer Jesse Collins will co-executively produce the halftime show. Fans can expect a visually compelling performance that blends Lamar’s signature storytelling with socially conscious messages.

The bottom line: Kendrick Lamar’s headlining performance is set to highlight hip-hop’s evolving role in mainstream entertainment, further establishing the genre’s place in one of the world’s most-watched events.